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The Z in Rize, Our Secret Weapon

“A small team of A-plus players can run circles around a giant team of B and C players.”

-Steve Jobs

If you’ve been associated with the 3D printing industry for more than a few years, you’re probably very familiar with Z Corporation, acquired in 2011 by 3D Systems and subsequently dissolved. Z Corp. was best known for its full-color, powder-based, inkjet ZPrinter technology. For a very long time, the letter Z in the 3D printing world was synonymous with Z Corporation.

Z Corp. was also legendary throughout the industry for its unique corporate culture. In fact, despite the acquisition by 3D Systems, Z Corp.’s culture couldn’t be destroyed because even though former Z Corp. employees wound up distributed at companies across the industry, the culture lived on in its greatest asset, it’s people. Let me try to describe it for you.

With close to 200 employees worldwide, there was an unprecedented comradery, friendship and deep loyalty to one another and the company that transcended geography, language, department and title. Although there are many theories as to why this phenomenon existed, it was obvious and undeniable to customers, partners, vendors and industry press and envied by competitors.

We were more than colleagues. We were family. To this day, Z Corp. employees remain very connected with one another and steadfastly loyal, talking frequently and supporting each other without hesitation in our careers and personal lives. If you want to spot a group of former Z Corpers at industry trade shows, just look for the group gathered together in a variety of different company trade show shirts, laughing uncontrollably, hugging and genuinely elated to see one another. This description probably doesn’t do justice to the unprecedented depth of feeling and connection we have for one another.

The business and technical impact of that closeness was also tangible. Imagine the power of a team who loved their jobs, loved each other and was, without exception, steadfastly committed to producing the very best products and providing the very best experiences for its customers and partners.

Thankfully, there’s no need to imagine any longer. Meet Rize Inc.

Rize’s biggest advantage is arguably our team. Almost our entire team is comprised of former Z Corpers, which means we’ve successfully worked together before as a team. We know how to inspire each other’s creativity and solve challenging problems together. And, together, with our phenomenal teammates who hail from Objet and Revit, we are seamlessly part of the unique Rize family, with a new and even better culture.

We’re dedicated to our customers, to each other and to Rize. We’re all deeply experienced 3D printing experts with more than 20 patents among us.

We’ve even embodied all of this in our company name. The “Z” in Rize stands for two things. Not only does it stand for our 2X Z-axis strength advantage over similar technologies, it's a nod to Z Corporation and the resurrection, embrace and enhancement of all the very best that the Z embodies.